Services
Data Collection
Fulton Editorial develops data collection strategies based on your publication criteria. Our experienced research teams utilize phone, email, postal mail and web campaigns in order to assemble the most accurate, up-to-date information for your buyer's guide or directory.
Fulton Editorial designs and establishes listing sites appropriate to your publications. Your industry contacts use these sites to update their company and product information, review their listings from previous publications, and revisit the site to confirm their edited listings for publication. These custom sites may integrate with your own web sites to the degree that you specify, to enhance traffic and activity in both directions.
In contacting the companies and other sources in your industry, we seek to enhance the relationship between your business and these vital contacts. Our goal is not only to deliver the present buyer's guide information, but to increase the value of your publications and the efficiency of their delivery.
The MIX Master Directory is a great example for all of our editors to follow. Director of Marketing, Primedia Inc.
Editorial
Our experienced editors, working closely with you and your staff, seek to integrate the project's objectives and your unique editorial style. We have earned our reputation for clarity and thoroughness through delivering highly detailed buyer's guides and directories. This is our special expertise.
We maintain databases of your project-specific information, generate targeted reports and prepare the data for smooth integration with your production layout.
"Just a quick note to THANK YOU SO MUCH for publishing the Personal Studio Buyer's Guide. What a lot of great work/information. As a manufacturer ~ we obviously enjoy the ability to just be a part of the contents ~ but even beyond that ~ I have found it to be an excellent resource for keeping an eye/brain out for what the industry is up to ~ and to very easily compare our standing (with each of our products) to those of our associates.
Hats off to Electronic Musician Folks ~ and to Fulton & Co. !!!
With our big thanks,
janet & phil bova, sage Electronics
Project Management and Sales
As the project manager of your buyer's guide or directory, Fulton Editorial works closely with your sales, marketing, editorial, art direction, circulation, and programming teams, in order to help accomplish your overall objectives.
Though Fulton Editorial is primarily a provider of editorial services, we understand that sales are the engine of your success. In our interactions with your clients, we strive to enhance the relationship between your clients and your sales organization, by our passing sales leads to your reps, finding answers to your clients' questions or putting them in touch with someone in your organization who can, and by following up with clients to make sure they are satisfied with the answers they received. We've also successfully sold enhanced listings to customers, as part of our information-collection process.
I never hesitated to connect our most important clients with Fulton when those clients needed questions answered or had special requests. They were always well served by his dedication to excellence. Advertising Manager, MIX Magazine
Layout and Design
Fulton Editorial delivers publication-ready Quark or InDesign files, or PDFs, including all listings text and images gathered by us, and presents them according to your layout criteria. We work within the design plan that your art directors have established. We can also offer complete art direction, designing the cover and design elements within the publication.
Delivery
As an accomplished provider of publication-ready content for best-selling buyer's guides and directories, Fulton Editorial actively contributes to your publication's final editorial reviews, with extensive testing (in conjunction with your production staff) of editorial files as they relate to your layout templates. We find that this collaboration insures a reliable system of presentation.
After a project's publication, Fulton Editorial associates remain available to answer questions and streamline the editorial processes for future products.
I appreciate your determination, conscientiousness and initiative you've shown, in all aspects to make this a better product. You are a welcome resource! Director of Operations, Primedia Inc.