Clients - Projects
Personal Studio Buyer's Guide
The Personal Studio Buyer's Guide, published by Electronic Musician Magazine, is a buyer's guide magazine sold worldwide on newsstands and mailed to 60,000 paid subscribers. The heart of PSBG is its detailed specification charts, which include over 15,000 product specifications from hundreds of manufacturers of products in the pro audio and recording studio markets. Fulton Editorial has collected product and company information within this market, and edited and delivered these completed charts, while working closely with EM's editorial, sales, and design departments to insure a consistently-bestselling product.
Computer Music Product Guide
The Computer Music Product Guide is the most comprehensive buyer's guide magazine for music software and computer product information. Fulton Editorial helped launch this market-leading guide in 2002, taking advantage of the wide readership of the successful Personal Studio Buyer's Guide and the rapid growth of the computer music products sector. We built an online database and interface, where product manufacturers could enter their detailed product information. The information was then prepared by our experienced editors and published in this clear, easy-to-use guide.
Guitar and Bass Buyer's Guide
The 2004 Guitar & Bass Buyer's Guide, published by the esteemed Guitar Player Magazine, was known as the most comprehensive directory of guitars, basses, guitar and bass amplifiers, guitar effects and signal processors, and accessories, on the market. Fulton Editorial was asked to produce all of the content for the 2005 Guitar & Bass Buyer's Guide. Fulton Editorial delivered a 35% increase in the number of products gathered for publishing, and a 40% increase in the number of manufacturers represented. Our campaign (email and phone) to encourage manufacturers to participate, delivered a 92% manufacturer response rate. Fulton Editorial built an interactive online database to contain and process all of the listings content, including updates by manufacturers, for this 250-page resource.
MIX Master Directory
The MIX Master Directory is an audio industry directory of studios, manufacturers, schools, producers and music industry contacts. With a twenty-year reputation as the leading audio industry resource, the MMD needed to adapt its approach to the listings solicitation process in order to lower costs, increase efficiency, and continue to satisfy the exacting standards of the highly professional MIX Magazine readership. To do this, MIX recruited Fulton Editorial. We crafted an online and fax-back solution, cutting costs by two thirds while boosting the number of listings in two key categories by 20%. To do this we built the directory's first online listing site, and streamlined the advertising graphics functions, cutting processing costs in half. As part of our database maintenance for MIX, we generated reports that MIX salespeople used in effective sales campaigns.
Music Technology Buyer's Guide
The Music Technology Buyer's Guide , published by EQ and Keyboard magazines, is an annual magazine that offers a descriptive paragraph for each product, highlighting its main features and function. This guide seeks to cover both the hardware and software product marketplace for music gear. Fulton Editorial collects and edits thousands of product entries, coordinates the product images with product listings, and provides currently-listed manufacturers with a custom web site for viewing their product information, and submitting their updates.
Virtual Studio Buyer's Guide
The VSBG contains hundreds of up-to-date product descriptions, format and computer requirements specifications, and articles on buying and using the gear that comprises the always-changing computer audio and music sector. Fulton Editorial collected, edited and delivered the content for this software-targeted Keyboard/EQ guide.Guide to Microphones and Monitors for Studios and Recording
Keyboard and EQ magazines' Guide to Microphones and Monitors for Studio and Recording combines product information and how-to articles in a focused guide. Fulton Editorial edited articles from professional audio experts, collected product information and product images from manufacturers, and assembled the elements into this new guide.
Sound & Video Contractor Buyer's Guide
Sound & Video Contractor, a leading management and engineering journal for systems contractors and consultants, had us re-design their listing process for participating listing companies. We reduced the listing form from four pages to one. We also created a system for selling and tracking the publication of paid enhanced listings, and a cross-referencing system within the guide, making it simpler for readers to find the information they sought.